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The original version of this poem first appeared in the Literary Poetry Magazine, Suspect Press, Issue 15. This poem was created with subject lines from real spam emails. As much as possible the lines have not been altered in any way. The post Beautiful Poetry Brought to You By Spam Email appeared first on SendGrid.
Read a guest post from SendGrid partner, Simon Data, about customer lifecycle transitions and how optimizing for each transition can turn your new customers into long term, high-value ones. The post Mapping Customer Lifecycle Transitions appeared first on SendGrid.
As part of our ongoing effort to help senders in all industries send better, more engaging email campaigns, we’ve created a new guide designed just for businesses in the media and publishing industry. If your business operates in the media/publishing industry, this guide will help you take charge of your email program, make valuable improvements, and demonstrate your expertise. The post Our New Guide For Senders In The Media And Publishing Industry appeared first on SendGrid.
We were thrilled when Chad White agreed to sit down for an interview with our CMO, Scott Heimes. Chad’s the Research Director at Litmus and the author of a book that we consider a true staple around here at SendGrid, Email Marketing Rules. Read the interview. The post href="https://sendgrid.com/blog/an-interview-with-chad-white-author-of-email-marketing-rules/">Sending Remarkable Email: An Interview With Chad White appeared first on SendGrid.
What are the next steps once you’ve established your email program? Below, we’ve outlined a handful of tips to help you ensure everything stays running smoothly as you continue to grow your startup. The post Email for Startups: Next Steps When Scaling Your Email Program appeared first on SendGrid.
What’s the value of your email program? How much more money could you make if you got more emails delivered to the inbox? We’ve developed a new online Email ROI Calculator that allows anyone to determine what even a small improvement in inbox rate is worth to your email program. The post Email ROI Calculator: What a 1% Email Delivery Improvement Can Do to Your Bottom Line appeared first on SendGrid.
SendGrid Labs is excited to announce its latest experiment: Grow My Business. Built on SendGrid’s email service expertise and vast customer network, Grow My Business is your playbook for more affordable and effective customer acquisition. Built from the ground up for growth marketers, Grow My Business will help you effortlessly acquire new leads, craft your next product launch, and tightly coordinate your advertising and email marketing campaigns. The post Join SendGrid Labs’ New Experiment And Grow Your Business With Email and Ads appeared first on SendGrid.
The following guidance is intended for time-starved startup founders or very early startup product people who may not have had formal product training, but recognize the huge importance of getting early stage product work done effectively and want to beef up their skills in the area. The post Product Advice For Startups appeared first on SendGrid.
As an email marketer, you’re already taking steps to ensure your emails are structured and delivered optimally. But where are those emails driving to? Does your content have a home that lives up to your brand? And does your content reciprocally grow your email list? The post Create More Personalized Email Content and Turn Engagement Into Revenue appeared first on SendGrid.
If your goal is to increase sales with a product announcement or with a special offer, sending recipients back to your website only reduces the chance of actually closing a sale. Read how sending cart abandonment emails and enabling instant buy capabilities within your email will help you close more sale deals. The post Time Kills Sales: Use Email With “Instant Buy” Capabilities To Reduce Cart Abandonment appeared first on SendGrid.
Harnessing your SendGrid Marketing Campaigns contact list to work in concert with Google AdWords provides a highly-targeted, scalable approach to reach your most engaged customers and prospects. his post provides instruction on how quickly integrate your SendGrid Marketing Campaigns contact list with AdWords Customer Match. The post How To Create Google AdWords Customer Match Lists With SendGrid appeared first on SendGrid.
While transactional email is pretty straightforward and inelastic, your email marketing campaigns are where you can get creative and have a little fun. Read on to learn how to dive deeper into your email marketing options. The post Email for Startups: Outside the Box Marketing appeared first on SendGrid.
If you are a marketer interested in learning basic programming, this post explains how to install Python on your computer and run a test command. The post Programming For Marketers: How To Install Python appeared first on SendGrid.
Subject lines can be one of the more challenging email elements to master. Read some subject line dos and don’ts to help you with your next campaign. The post Email Marketing Subject Lines: Dos and Don’ts appeared first on SendGrid.
Read how SendGrid uses the RICE prioritization method for open source projects and how you can start to implement RICE on your own team. The post Double Your Velocity Without Growing Your Team With RICE appeared first on SendGrid.