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The best technology products solve a very complex technical problem behind the scenes, but present the solution in a very simple experience.
According to recent stats, 90% of major CPG brands recently lost market share. Over half of these legacy brands also experienced revenue declines. These losses come at the hands of more nimble, ‘digital native’ brands that are exploiting unmet product niches, direct-to-customer business models and more customer-centric marketing playbooks that include social insights. The post How Legacy Brands Can Use Social Insights to Combat Declining Market Share appeared first on FullContact.
Grace Boyle, FullContact’s Director of Customer Success talks through how easy and simple it was to implement FullContact Insights for Zendesk with her team and the impact it has already had on personalizing every interaction with their customers.
Matt Elliott, Senior Engineer at FullContact, spills his secrets as to why and how he built an integration between FullContact and Zendesk. The post The Developer’s Guide to Building Customer Insights into Zendesk appeared first on FullContact.
I’ve spent years trying to find the perfect contact management solution. In 2009, while I was still an iPhone user, I made the decision to have Google be the source for all of my contacts on my phone and it has worked very well. Switching phones became a breeze and contacts were easier to manage.... The post How GreenMellen Media Automates Their Contact Management Workflow appeared first on FullContact.
At FullContact, we believe that sharing your professional address book with your teammates should be simple and effective. FullContact for Teams does just that. By using FullContact for Teams, you have a powerful tool right at your fingertips. You have the opportunity to leverage your contacts while collaborating with your colleagues. It’s a win-win! And,... The post 3 Pro Tips to Help You Become a FullContact for Teams Power User appeared first on FullContact.
To serve the biggest market possible, it is essential for software to be designed for customers that are both unique and diverse. To make this possible, it is good business to hire teammates that are individual and unique as well. We believe that when you bring together a collection of individuals with different backgrounds, it... The post Women in Technology: New Partnership Working to Close the Gap appeared first on FullContact.
The recent partnership announcement between FullContact and Wayin provides marketers with a customized approach at an individualized level. The post The Shifting Sands of Programmatic & Social Advertising Spend appeared first on FullContact.
Micro-influencers drive ~7x the engagement of the average macro-influencer. How do you identify the micro-influencers among your followers? The post Micro-Influencers appeared first on FullContact.