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Ads.txt Tracking

Date: 13/08/2017

We’ve just added tracking for the IABs ads.txt specification. The IAB’s mission is to increase transparency in the programmatic advertising ecosystem by allowing websites to create a public record of who it has direct and reseller relationships with, making it harder for counterfeit inventory to be shown on websites. We’ll be tracking the uptake of […]

Salesforce Net New v2

Date: 06/08/2017

We’ve just updated our report Salesforce Net New functionality. The new system will export entire reports into Salesforce and add net new records to Salesforce every day. You can also sync thousands of fields into Salesforce as well. This new integration improves over the previous interation if this technology as it can now support reports […]

Free API

Date: 30/07/2017

The BuiltWith Free API lets you perform domain lookups to get technology group and category totals and technology update dates for web domains. This new API endpoint has multiple functions – You can add some generic information to your own products – i.e. “site xyz.com has 2 marketing automation tools currently in use” You can […]

10 Years of BuiltWith

Date: 17/07/2017

This week marks the 10 year anniversary of BuiltWith – the idea of it was conceived on Sunday afternoon of July 22nd, 2007. There are a few BuiltWith stories out there like this one BuiltWith is perhaps Australia’s most Profitable Business, The Story of BuiltWith by Andrew Rogers and The Man Behind BuiltWith by Hosting Advice they […]

Now Tracking Shopify Plus

Date: 09/07/2017

Along the same lines as our Google Analytics 360 Premium tracking that we added recently, we now also track variations of the Shopify platform. Shopify has had some explosive growth in the past few months and years. All of their plans are premium but they offer extended features such as no redirect on checkout to […]

Google Analytics 360 Customer Lists

Date: 05/07/2017

Thanks to our customers knowledge we’ve been able to track technologies we didn’t think were accessible. All of our tracking is evidence based; we have to find a signal that lets us know that a site is using a technology. We’ve just added Google Analytics 360 Suite Enterprise to our tracking which you can see here – https://trends.builtwith.com/analytics/Google-Analytics-360-Suite you can […]

Keywords API

Date: 05/06/2017

The keywords API gives access to the keywords we use to power BuiltWith Pro lists. If you need quick access to they keywords of a website, you can now do that with new new API endpoint! Learn more about the Keywords API at https://api.builtwith.com/keywords-api

New Barangaroo HQ

Date: 29/05/2017

We’ve moved our global corporate headquarters to Barangaroo (a very Australian sounding place)! Barangaroo is a new development on the site of an old port terminal in Sydney, a stones throw away from the Sydney Opera House and Harbour Bridge. We start early (around 5am to cater for US customers), here’s a short timelapse from […]

What techs do Marketing Companies use?

Date: 17/05/2017

Scott Brinker and Anand Thaker put together a fantastic list of the top 5000 Marketing Technologies, something they’ve been doing every year since 2011, showing the growth of the marketing technology landscape. It’s a great graphic image and it’s great they’ve started to provide the actual list of domains that make up the MarTech 5000 as they’ve […]

Exportable Tech Spend

Date: 12/04/2017

We’ve added Monthly USD Technology Spend to the meta data exports on reports on BuiltWith Pro! This means it’s now possible to prioritize results by spend in Excel/Google Sheets and any other spreadsheet software. You can also filter by spend in the tool itself but we realize some people like being able to get this data […]

Workplace by Facebook Customers

Date: 22/02/2017

We’re now tracking Workplace by Facebook customers on BuiltWith! Currently (as of February 2017) we’ve found at least 14,000 customers of Workplace, which is quite a large amount for something that hasn’t been around for that long, however it is Facebook we’re talking about, which has around a billion users! Soon we’ll have weekly stats […]

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